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Articles

Behind The Scenes

Small business owners often wear a lot of hats. When it comes to a specialized position like website development, social media management, and marketing, it often makes more financial sense to hire a marketing agency versus hiring someone in-house. When hiring just one individual, that person might have only web design experience or just video […]

What Brand Colors Say To Consumers

Color sends a non-verbal message to consumers, the “silent salesperson”. Most will unconsciously interpret what a product is or the values of the company based on colors used in branding.  Wielding the wand of suggestion, color is your most powerful tool to attract customers’ attention. Have a worldwide market? Then you need to be aware […]

Drones for Real Estate Marketing

By David Young rismedia.com In the last two years, drone technology has rapidly evolved. If you wanted an aerial image, you either had to hire a professional helicopter pilot or had to know how to assemble electrical components and solder wires, set up a flight computer and integrate a camera. Today, with a few clicks on […]